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Web Analytics is a tool that lets you track and understand website activity. You can also use it to determine what channels are driving visitors to your website.
Reviewing this data helps you recognise customer patterns and gives you insights on what web pages require optimisation.
Web Analytics collects information that is not limited to the following:
Web Analytics provides insights on site visits, bounce rates, and more. Marketing campaigns, SEO strategies, and even UI/UX design affect these numbers.
If you recently launched a campaign or website, monitoring your Web Analytics at least once a week is good practice.
On the other hand, if you just want to schedule regular checkups, you can do it on a monthly basis.
Also, note that data are unstable. So, focus on the helpful signals rather than the noise of the data. Make sure to know your metric trends to schedule how frequently you need to check.